How to attract and retain your top partners
Find out what you can do to attract and keep big partners without forking out more money for your partners.
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Partnership automation: The new priority for growth
For over 20 years, affiliate marketing crept into business strategies to become a key revenue driver. Yet at present, research has shown that affiliates contributed only 15% of the total revenue made through digital marketing efforts in the US and 10% globally.
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Is Affiliate Marketing dead?
When reading up about the latest trends in affiliate marketing, you may realise that many speak of the death of affiliate marketing, and this trend started several years ago. How could this be, despite paying affiliates for the leads and sales they bring? Can affiliate marketing really die?
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Identifying patterns in your customer journeys
With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers today. That also means they are frequently confronted with the following question: how effective was my campaign in bringing sales? The challenge of marketers today is a seemingly simple question,...
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Get an overview of your financial flow
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving invoice).
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Enhancements on Partner UI in preparation for Multi-Touch Attribution
Note: Please inform your partners of the following changes that will be reflected in the Partner UI on 16th April. The changes will enhance their user experience on the platform and are also designed to make way for Multi-Touch Attribution functionalities in the future.
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Does tracking have a future?
The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing.
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Three reasons why MarTech beats AdTech
Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers.
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What is ITP 2.0 and why you are covered with Ingenious
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.
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Attribution in E-Commerce Part 5: Which is the right attribution model for me?
After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online Marketing Rockstars Masterclass. In this article, we go through some guiding ..
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#PartnerMarketing - der Podcast
In addition to expert knowledge and exciting insights on partner marketing, we also talk about what marketers are dealing with day to day. Perfect for anyone wanting to make the most of their strategic partnerships.
Partner Marketing Club
Be a part of the Partner Marketing Community and join Experts in the field of Partnerships.