Get an overview of your financial flow
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What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving invoice).
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Enhancements on Partner UI in preparation for Multi-Touch Attribution
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Note: Please inform your partners of the following changes that will be reflected in the Partner UI on 16th April. The changes will enhance their user experience on the platform and are also designed to make way for Multi-Touch Attribution functionalities in the future.
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Does tracking have a future
Does tracking have a future?
The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing.
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Three reasons why MarTech beats AdTech
Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers.
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what is itp and why u are covered with ingenious
What is ITP 2.0 and why you are covered with Ingenious
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.
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Attribution in E-Commerce Part 5: Which is the right attribution model for me?
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After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online Marketing Rockstars Masterclass. In this article, we go through some guiding ..
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Attribution in E-Commerce Part 4: Understanding and Building Your Attribution Model
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We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of Single Activity Customer Journeys you have gathered and what that means for your business – after all, attribution models become unnecessary, when there is only one touch point in the...
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Attribution in E-Commerce Part 3: Data Relevance for Attribution
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After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is pretty much impossible to track every single interaction your client has with your brand. This is a big deal, as the accuracy of your data has a direct impact on...
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Attribution in E-Commerce Part 2: Accuracy of Data Collection
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Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.
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Attribution in E-Commerce Part 1: Starting Out
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With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said of attribution and how it is applied in e-commerce. Over the five...
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