It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the scenes to prepare your e-commerce for the last holiday shopping of the year.
Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year they work towards – a handful of days that potentially bring them more sales than months do.
We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of Single Activity Customer Journeys you have gathered and what that means for your business – after all, attribution models become unnecessary, when there is only...
After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is pretty much impossible to track every single interaction your client has with your brand. This is a big deal, as the accuracy of your data...
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.
With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said of attribution and how it is applied...
It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their...
In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.