3 success factors to consider for your next voucher campaign
3 success factors to consider for your next voucher campaign
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Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München in 2016, it was found that 92% of respondents plan to conduct voucher campaigns. It’s easy to imagine that this is on a rising trend.
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cross device tracking
Cross-Device Tracking to Put the Customer Journey Pieces Together
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Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping on them. In return, companies are impacting consumers along their buying journey in a myriad of ways – through ads, content, social media, influencers, apps, and so much more. Why...
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3 Rules to Understand Your Customers’ Behaviour Better
Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales.
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What’s in the basket?
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It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their customers’ purchase decisions.
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blurring lines online marketing offline marketing
Blurring the lines between online and offline marketing
The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.
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succesful attribution FI
Do you know enough for successful attribution? [Free Whitepaper]
How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for your business.
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basket freeze
What on earth is basket freeze? [Video]
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In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.
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the success story behind the award ingenious technologies
The success story behind the award
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Behind every winning technology is a customer. Behind every award is a customer story.   When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be spread on the European stage, but also to be able to...
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cross device tracking
Cross Device Tracking: How Customers Truly Interact With Brands
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Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find out more.
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understanding true white label FI
Understanding true white-label tracking
In the online marketing world, many tracking technologies are often labelled white-label. But when is it really white-label? Learn more.
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