Attribution in E-Commerce Part 2: Accuracy of Data Collection
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.
Continue Reading
Attribution in E-Commerce Part 1: Starting Out
With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said of attribution and how it is applied in e-commerce. Over the five...
Continue Reading
Motivate your partners to perform with the right commissions
For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which includes content, search and partner networks. All these channels actually serve the same purpose: They strive to impact existing and potential customers at the right phase of their decision-making process.
Continue Reading
3 success factors to consider for your next voucher campaign
Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München in 2016, it was found that 92% of respondents plan to conduct voucher campaigns. It’s easy to imagine that this is on a rising trend.
Continue Reading
Cross-Device Tracking to Put the Customer Journey Pieces Together
Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping on them. In return, companies are impacting consumers along their buying journey in a myriad of ways – through ads, content, social media, influencers, apps, and so much more. Why...
Continue Reading
3 Rules to Understand Your Customers’ Behaviour Better
Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales.
Continue Reading
What’s in the basket?
It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their customers’ purchase decisions.
Continue Reading
Blurring the lines between online and offline marketing
The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.
Continue Reading
Do you know enough for successful attribution? [Free Whitepaper]
How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for your business.
Continue Reading
What on earth is basket freeze? [Video]
In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.
Continue ReadingLooking for something?
#PartnerMarketing - der Podcast
In addition to expert knowledge and exciting insights on partner marketing, we also talk about what marketers are dealing with day to day. Perfect for anyone wanting to make the most of their strategic partnerships.
Partner Marketing Club
Be a part of the Partner Marketing Community and join Experts in the field of Partnerships.