Attribution in E-Commerce Part 4: Understanding and Building Your Attribution Model
We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of Single Activity Customer Journeys you have gathered and what that means for your business – after all, attribution models become unnecessary, when there is only one touch point in the...
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Attribution in E-Commerce Part 3: Data Relevance for Attribution
After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is pretty much impossible to track every single interaction your client has with your brand. This is a big deal, as the accuracy of your data has a direct impact on...
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Attribution in E-Commerce Part 2: Accuracy of Data Collection
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.
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Attribution in E-Commerce Part 1: Starting Out
With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said of attribution and how it is applied in e-commerce. Over the five...
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Motivate your partners to perform with the right commissions
For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which includes content, search and partner networks. All these channels actually serve the same purpose: They strive to impact existing and potential customers at the right phase of their decision-making process.
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3 success factors to consider for your next voucher campaign
Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München in 2016, it was found that 92% of respondents plan to conduct voucher campaigns. It’s easy to imagine that this is on a rising trend.
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Cross-Device Tracking to Put the Customer Journey Pieces Together
Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping on them. In return, companies are impacting consumers along their buying journey in a myriad of ways – through ads, content, social media, influencers, apps, and so much more. Why...
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3 Rules to Understand Your Customers’ Behaviour Better
Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales.
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What’s in the basket?
It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their customers’ purchase decisions.
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Blurring the lines between online and offline marketing
The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.
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