basket freeze
What on earth is basket freeze? [Video]
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In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.
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the success story behind the award ingenious technologies
The success story behind the award
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Behind every winning technology is a customer. Behind every award is a customer story.   When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be spread on the European stage, but also to be able to...
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cross device tracking
Cross Device Tracking: How Customers Truly Interact With Brands
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Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find out more.
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understanding true white label FI
Understanding true white-label tracking
In the online marketing world, many tracking technologies are often labelled white-label. But when is it really white-label? Learn more.
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managing vouchers im ecommerce
Managing Vouchers with Ingenious Enterprise
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Vouchers belong to the most popular marketing tools in online marketing. Because they involve your margins, you will find it important to manage your vouchers in the most effective and transparent way possible. The new Ingenious voucher tool allows you to do just that. For example, it enables you to:
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