How does one of Europe's leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperation at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, give us a look behind the scenes of idealo's Private Affiliate Network.
It’s been over a decade since the start of affiliate marketing. Some things like types of publishers and their importance have changed drastically since the beginning. Yet, others like attribution hardly changed.
The world of affiliate marketing has evolved so quickly in a span of a few years. There has been a strong spike in public networks available and technology partners that offer you the possibility to have your own private network.
Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year they work towards – a handful of days that potentially bring them more sales than months do.
When reading up about the latest trends in affiliate marketing, you may realise that many speak of the death of affiliate marketing, and this trend started several years ago. How could this be, despite paying affiliates for the leads and sales they bring? Can affiliate...