Affiliate Marketing

Andrea Springer-Ferazin: 5 Myths busted – a behind the scenes look at idealos private affiliate network
How does one of Europe's leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperation at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, give us a look behind the scenes of idealo's Private Affiliate Network.
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Die weitreichenden Auswirkungen des Last-Click Modells auf den Markt
The far-reaching effects of last-click on the market
Vanessa Dörries ||,
It’s been over a decade since the start of affiliate marketing. Some things like types of publishers and their importance have changed drastically since the beginning. Yet, others like attribution hardly changed.
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Public vs private networks – what is better for your affiliate marketing?
The world of affiliate marketing has evolved so quickly in a span of a few years. There has been a strong spike in public networks available and technology partners that offer you the possibility to have your own private network. 
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#PartnerMarketing Podcast
In this episode of our new podcast, we spoke with Johannes Rauner from Projecter about the trends and current developments in the world of partner marketing.
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Singles’ Day, Black Friday, Cyber Monday: The Time of Year for Retailers
Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year they work towards – a handful of days that potentially bring them more sales than months do.
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How to attract an retain top partners - Ingenious Technologies
How to attract and retain your top partners
Find out what you can do to attract and keep big partners without forking out more money for your partners.
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Affiliate Marketing tot
Is Affiliate Marketing dead?
When reading up about the latest trends in affiliate marketing, you may realise that many speak of the death of affiliate marketing, and this trend started several years ago. How could this be, despite paying affiliates for the leads and sales they bring? Can affiliate...
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Does tracking have a future
Does tracking have a future?
The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing.
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Motivate your partners to perform with the right commissions
For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which includes content, search and partner networks. All these channels actually serve the same purpose: They strive to impact existing and potential customers at the right...
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succesful attribution FI
Do you know enough for successful attribution? [Free Whitepaper]
How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for your business.
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