A New Chapter at Ingenious Technologies: Martin Heymann Takes the Helm
From Day One – Martin's Journey at Ingenious Imagine being part of building a platform set to revolutionize online marketing – and that's exactly what Martin Heymann has done. From the early days of Ingenious Technologies, Martin has been a key contributor to the platform's construction and success. But what...
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Adapting to a Cookieless World: Strategies for Effective Conversion Tracking on Your Website
Thinking the implementation of conversion tracking amidst Google Chrome's ban on third-party cookies requires a strategic approach centered around first-party data, server-side tracking, and robust tag management. Here's a detailed implementation guide with recommendations. It is tailored for Ingenious Technologies' clients, however, the approach should be useful for any online...
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SBC Summit Barcelona 2022
||Affiliate Marketing, Data Driven Marketing, Events, Partner Marketing, Product, Technology, Tracking
||Affiliate Marketing, Data Driven Marketing, Events, Partner Marketing, Product, Technology, TrackingThe SBC Summit Barcelona 2022 - In this blog article we recap the eventful days at the SBC Summit 2022.
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We warmly welcome our new partner!
We are pleased to welcome another partner in the field of e-commerce.
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Ingenious nominated for ”Best Performance Technology” at the IPMA 2021!
Thanks to the collaboration with our great client belboon, we are delighted to have been shortlisted in the category of ''Best Performance Technology'' at the International Performance Marketing Awards 2021. The nominations underline our commitment to building innovative, future-proof technologies for our clients.
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Our outpost Hamburg gets a new remote member: Welcome ThaÃs
Due to the remote culture, we got the chance to access a grown talent pool and thus be able to hire qualified colleagues regardless of their place of residence. Our new hire, ThaÃs, is now based in Hamburg and joins the Customer Solutions team. Welcome, ThaÃs!
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Customer retention through the Partner Ecosystem – a strategy for loyal customers?
A big misconception about the partner ecosystem, is often the idea of creating a large ecosystem just for the sake of it's size.
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Save the date: Partner Marketing Summit 15th April 2021
At a time of great uncertainty for many industries and overall, our world, the idea for the concept of creating a Hybrid Partner Marketing conference came to us while we were searching for an event that would put Partner Marketing partnership in the spotlight.
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Andrea Springer-Ferazin: 5 Myths busted – a behind the scenes look at idealos private affiliate network
How does one of Europe's leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperation at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, give us a look behind the scenes of idealo's Private Affiliate Network.
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The far-reaching effects of last-click on the market
It’s been over a decade since the start of affiliate marketing. Some things like types of publishers and their importance have changed drastically since the beginning. Yet, others like attribution hardly changed.
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#PartnerMarketing - der Podcast
In addition to expert knowledge and exciting insights on partner marketing, we also talk about what marketers are dealing with day to day. Perfect for anyone wanting to make the most of their strategic partnerships.
Partner Marketing Club
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