Our outpost Hamburg gets a new remote member: Welcome Thaís
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Due to the remote culture, we got the chance to access a grown talent pool and thus be able to hire qualified colleagues regardless of their place of residence. Our new hire, Thaís, is now based in Hamburg and joins the Customer Solutions team. Welcome, Thaís!
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Customer retention through the Partner Ecosystem – a strategy for loyal customers?
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A big misconception about the partner ecosystem, is often the idea of creating a large ecosystem just for the sake of it's size.
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Partner Marketing Summit by Ingenious Technologies
Save the date: Partner Marketing Summit 15th April 2021
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At a time of great uncertainty for many industries and overall, our world, the idea for the concept of creating a Hybrid Partner Marketing conference came to us while we were searching for an event that would put Partner Marketing partnership in the spotlight.
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Andrea Springer-Ferazin: 5 Myths busted – a behind the scenes look at idealos private affiliate network
How does one of Europe's leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperation at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, give us a look behind the scenes of idealo's Private Affiliate Network.
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Die weitreichenden Auswirkungen des Last-Click Modells auf den Markt
The far-reaching effects of last-click on the market
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It’s been over a decade since the start of affiliate marketing. Some things like types of publishers and their importance have changed drastically since the beginning. Yet, others like attribution hardly changed.
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TCF 2.0: Ingenious is registered for the new Transparency and Consent Framework
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The world of performance marketing and its tracking has been continuously challenged in the last few years, with the mission to enhance data protection as well as increase consumer transparency.
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Why should an agency care about attribution or long-lasting partnerships?
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Anna Gromańska (Publishing and Innovations Director, Cube Group) and Marcin Michalski (Board Member, Cube Group). In their chat with Swee Huang Hustedt Teo (Marketing Manager, Ingenious Technologies), they speak of what skills marketers need nowadays, and the prevalent need to educate the market when it comes to seeing affiliates as...
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Partner Marketing Lounge
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Erhalten Sie Experten-Insights auf der Partner Marketing Stage. Tauschen Sie sich mit Gleichgesinnten zu aktuellen Themen im Partner Marketing / Affiliate Marketing-Networking aus. Knüpfen Sie neue Kontakte im Partner Discovery Room.
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Public vs private networks – what is better for your affiliate marketing?
The world of affiliate marketing has evolved so quickly in a span of a few years. There has been a strong spike in public networks available and technology partners that offer you the possibility to have your own private network. 
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Fantastic DMEXCO @home opportunities and where to find us
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In times of the global COVID-19 pandemic, trade fairs emerge one of the most badly hit industries. After all, thousands of people flying in from all over the world mingling in halls isn’t quite aligned with what we’re used to in the last couple of months, with social distancing measures....
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