Most companies already generate tremendous amounts of data each day, but to translate this resource into actual value, a company needs a place to aggregate, store, organize and analyze the data – a data warehouse.
Marken können heutzutage eine Vielzahl von Partnerschaften auf der Grundlage eines Pay-for-Performances Modells strukturieren. Dazu gehören auch Partnerschaften, die weit über die traditionellen Affiliate-Kooperationen hinausgehen – und das stellt natürlich auch neue Anforderungen an die Technologie.
It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the scenes to prepare your e-commerce for the last holiday shopping of the year.
In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them – be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0.
With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers today. That also means they are frequently confronted with the following question: how effective was my campaign in bringing sales? The challenge of marketers today...