The last-minute checklist for a successful Christmas campaign
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It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the scenes to prepare your e-commerce for the last holiday shopping of the year.
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Top tips for tackling software translation
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It isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the text into the proper context.
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What Mozilla’s new measures for Firefox mean for performance marketing tracking
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In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them – be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0.
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Singles’ Day, Black Friday, Cyber Monday: The Time of Year for Retailers
Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year they work towards – a handful of days that potentially bring them more sales than months do.
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Google Parallel Tracking – what it is and what to do about it
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On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of the advertiser.
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ETP Enhanced Tracking Prevention Firefox 69 Update - Ingenious Technologies
Publishers report revenue declines – Firefox 69
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On September 3rd, Mozilla officially released the latest version of its Enhanced Tracking Protection with the release of Firefox 69. The new version is Mozilla’s answer to Safari’s ITP (Intelligent Tracking Prevention) Updates. 
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How to attract an retain top partners - Ingenious Technologies
How to attract and retain your top partners
Find out what you can do to attract and keep big partners without forking out more money for your partners.
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Partnership automation: The new priority for growth
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For over 20 years, affiliate marketing crept into business strategies to become a key revenue driver. Yet at present, research has shown that affiliates contributed only 15% of the total revenue made through digital marketing efforts in the US and 10% globally.
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Affiliate Marketing tot
Is Affiliate Marketing dead?
When reading up about the latest trends in affiliate marketing, you may realise that many speak of the death of affiliate marketing, and this trend started several years ago. How could this be, despite paying affiliates for the leads and sales they bring? Can affiliate marketing really die?
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Identifying patterns in your customer journeys
With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers today. That also means they are frequently confronted with the following question: how effective was my campaign in bringing sales? The challenge of marketers today is a seemingly simple question,...
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