The future of digital banking is now
It’s the year 2020. Two decades past Y2K*. The industry that was once dominated by classical banks with a broad portfolio is now seeing the strengths of neo banks, fintech and the like. Since the worldwide COVID-19 pandemic hit, it has become clearer than before how important it is for...
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Partner Marketing is evolving – Data-Driven Partner Marketing
Marken können heutzutage eine Vielzahl von Partnerschaften auf der Grundlage eines Pay-for-Performances Modells strukturieren. Dazu gehören auch Partnerschaften, die weit über die traditionellen Affiliate-Kooperationen hinausgehen – und das stellt natürlich auch neue Anforderungen an die Technologie.
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Ingenious is Technology ready for the next Google Chrome 80 restricting Cookie tracking
The next policy change - Google’s Chrome 80 - comes into effect on February, 4th. This widely threatened update will further limit tracking possibilities for those who are not prepared for it.
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Grow your partner network through your own referral program
This enhancement enables you to increase your partner base via your own referral campaign. Your partners can now recruit new partners for you and be rewarded according to your desired commission rates.
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The last-minute checklist for a successful Christmas campaign
It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the scenes to prepare your e-commerce for the last holiday shopping of the year.
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Top tips for tackling software translation
It isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the text into the proper context.
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What Mozilla’s new measures for Firefox mean for performance marketing tracking
In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them – be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0.
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Singles’ Day, Black Friday, Cyber Monday: The Time of Year for Retailers
Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year they work towards – a handful of days that potentially bring them more sales than months do.
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Google Parallel Tracking – what it is and what to do about it
On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of the advertiser.
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Publishers report revenue declines – Firefox 69
On September 3rd, Mozilla officially released the latest version of its Enhanced Tracking Protection with the release of Firefox 69. The new version is Mozilla’s answer to Safari’s ITP (Intelligent Tracking Prevention) Updates.
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