Why should an agency care about attribution or long-lasting partnerships?
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Anna Gromańska (Publishing and Innovations Director, Cube Group) and Marcin Michalski (Board Member, Cube Group). In their chat with Swee Huang Hustedt Teo (Marketing Manager, Ingenious Technologies), they speak of what skills marketers need nowadays, and the prevalent need to educate the market when it comes to seeing affiliates as...
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Partner Marketing Lounge
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Erhalten Sie Experten-Insights auf der Partner Marketing Stage. Tauschen Sie sich mit Gleichgesinnten zu aktuellen Themen im Partner Marketing / Affiliate Marketing-Networking aus. Knüpfen Sie neue Kontakte im Partner Discovery Room.
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Public vs private networks – what is better for your affiliate marketing?
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The world of affiliate marketing has evolved so quickly in a span of a few years. There has been a strong spike in public networks available and technology partners that offer you the possibility to have your own private network. 
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Fantastic DMEXCO @home opportunities and where to find us
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In times of the global COVID-19 pandemic, trade fairs emerge one of the most badly hit industries. After all, thousands of people flying in from all over the world mingling in halls isn’t quite aligned with what we’re used to in the last couple of months, with social distancing measures....
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Introducing Ingenious' Partnerships Product
Business. Partners. Growth. – with the new Partnerships from Ingenious
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Now is the time to ensure that your partnerships are optimized to their fullest potential, so you can weather the storm together with your most important partners — affiliates, networks, influencers and agencies.
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Podcast with Christian Bünder – Tracking and partnerships: The industry must act now
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Tobias Rast im Gespräch mit dem Director Business Development beim Performance Marketing Netzwerk belboon über die Migration von mehr als 1.800 Advertiser und 80.000 Publisher, Trackingqualität und das Geschäftsmodell des Private Network.
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#PartnerMarketing Podcast
In this episode of our new podcast, we spoke with Johannes Rauner from Projecter about the trends and current developments in the world of partner marketing.
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Successful start of strategic cooperation – belboon and Ingenious Technologies set new standards in the affiliate industry
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Das Berliner Performance-Netzwerk belboon und der Technologieanbieter Ingenious Technologies haben die Migration des gesamten Affiliate-Geschäfts von belboon, mit mehr als 1.800 Advertiser und 80.000 Publisher, abgeschlossen. 
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Insights - The Competitive Advantage for Businesses
Insights – The Competitive Advantage for Businesses
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Most companies already generate tremendous amounts of data each day, but to translate this resource into actual value, a company needs a place to aggregate, store, organize and analyze the data – a data warehouse.
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The future of digital banking is now
It’s the year 2020. Two decades past Y2K*. The industry that was once dominated by classical banks with a broad portfolio is now seeing the strengths of neo banks, fintech and the like. Since the worldwide COVID-19 pandemic hit, it has become clearer than before how important it is for...
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#PartnerMarketing - der Podcast

In addition to expert knowledge and exciting insights on partner marketing, we also talk about what marketers are dealing with day to day. Perfect for anyone wanting to make the most of their strategic partnerships.

 

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