Tracking Archives - Ingenious Technologies

Adapting to a Cookieless World: Strategies for Effective Conversion Tracking on Your Website

by Tobias Rast|February, 2024February, 2024|Tracking

Thinking the implementation of conversion tracking amidst Google Chrome's ban on third-party cookies requires a strategic approach centered around first-party data, server-side tracking, and robust tag management. Here's a detailed implementation guide with recommendations. It is tailored for Ingenious Technologies' clients, however, the approach should...

SBC Summit Barcelona 2022

by admingenerell|September, 2022September, 2022|Affiliate Marketing, Data Driven Marketing, Events, Partner Marketing, Product, Technology, Tracking

The SBC Summit Barcelona 2022 - In this blog article we recap the eventful days at the SBC Summit 2022.

We warmly welcome our new partner!

by admingenerell|August, 2022September, 2022|Affiliate Marketing, Ecommerce, Partner Marketing, Product, Technology, Tracking

We are pleased to welcome another partner in the field of e-commerce.

Andrea Springer-Ferazin: 5 Myths busted – a behind the scenes look at idealos private affiliate network

by admingenerell|December, 2020May, 2021|Affiliate Marketing, Customer Stories, Partner Marketing, Podcast, Tracking

How does one of Europe's leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperation at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, give us a look behind the scenes of idealo's Private Affiliate Network.

TCF 2.0: Ingenious is registered for the new Transparency and Consent Framework

by admingenerell|October, 2020October, 2020|Technology, Tracking

The world of performance marketing and its tracking has been continuously challenged in the last few years, with the mission to enhance data protection as well as increase consumer transparency.

Preview Ingenious Technologies Google Chrome 80

Ingenious is Technology ready for the next Google Chrome 80 restricting Cookie tracking

by admingenerell|January, 2020June, 2020|Data Driven Marketing, Market Insights, Tracking

The next policy change - Google’s Chrome 80 - comes into effect on February, 4th. This widely threatened update will further limit tracking possibilities for those who are not prepared for it.

Google Parallel Tracking – what it is and what to do about it

by admingenerell|October, 2019February, 2020|Technology, Tracking

On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of the advertiser.

ETP Enhanced Tracking Prevention Firefox 69 Update - Ingenious Technologies

Publishers report revenue declines – Firefox 69

by admingenerell|October, 2019February, 2020|Market Insights, Tracking

On September 3rd, Mozilla officially released the latest version of its Enhanced Tracking Protection with the release of Firefox 69. The new version is Mozilla’s answer to Safari’s ITP (Intelligent Tracking Prevention) Updates.

Does tracking have a future?

by admingenerell|January, 2019March, 2021|Affiliate Marketing, Data Driven Marketing, Tracking

The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing.

what is itp and why u are covered with ingenious

What is ITP 2.0 and why you are covered with Ingenious

by admingenerell|September, 2018March, 2021|Data Driven Marketing, Market Insights, Technology, Tracking

Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.