Partner Marketing

Customer retention through the Partner Ecosystem – a strategy for loyal customers?

by Sabine Kamson|May, 2021May, 2021|Partner Marketing

A big misconception about the partner ecosystem, is often the idea of creating a large ecosystem just for the sake of it's size.

Partner Marketing Summit by Ingenious Technologies

Save the date: Partner Marketing Summit 15th April 2021

by Sabine Kamson|March, 2021May, 2021|Events, Partner Marketing

At a time of great uncertainty for many industries and overall, our world, the idea for the concept of creating a Hybrid Partner Marketing conference came to us while we were searching for an event that would put Partner Marketing partnership in the spotlight.

Andrea Springer-Ferazin: 5 Myths busted – a behind the scenes look at idealos private affiliate network

by Sabine Kamson|December, 2020May, 2021|Affiliate Marketing, Customer Stories, Partner Marketing, Podcast, Tracking

How does one of Europe's leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperation at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, give us a look behind the scenes of idealo's Private Affiliate Network.

Introducing Ingenious' Partnerships Product

Business. Partners. Growth. – with the new Partnerships from Ingenious

by Sabine Kamson|July, 2020July, 2020|Partner Marketing, Product

Now is the time to ensure that your partnerships are optimized to their fullest potential, so you can weather the storm together with your most important partners — affiliates, networks, influencers and agencies.

#PartnerMarketing Podcast

by Sabine Kamson|July, 2020August, 2020|Affiliate Marketing, Partner Marketing, Podcast

In this episode of our new podcast, we spoke with Johannes Rauner from Projecter about the trends and current developments in the world of partner marketing.

The future of digital banking is now

by Swee Huang Hustedt-Teo|June, 2020March, 2021|Financial Services, Market Insights, Partner Marketing

It’s the year 2020. Two decades past Y2K*. The industry that was once dominated by classical banks with a broad portfolio is now seeing the strengths of neo banks, fintech and the like. Since the worldwide COVID-19 pandemic hit, it has become clearer than before...

Partner Marketing is evolving – Data-Driven Partner Marketing

by Sabine Kamson|May, 2020July, 2020|Data Driven Marketing, Partner Marketing

Marken können heutzutage eine Vielzahl von Partnerschaften auf der Grundlage eines Pay-for-Performances Modells strukturieren. Dazu gehören auch Partnerschaften, die weit über die traditionellen Affiliate-Kooperationen hinausgehen – und das stellt natürlich auch neue Anforderungen an die Technologie.

Grow your partner network through your own referral program

by Swee Huang Hustedt-Teo|December, 2019March, 2021|Partner Marketing, Product

This enhancement enables you to increase your partner base via your own referral campaign. Your partners can now recruit new partners for you and be rewarded according to your desired commission rates.

How to attract an retain top partners - Ingenious Technologies

How to attract and retain your top partners

by Oceane Le Tiec Bungard|August, 2019July, 2020|Affiliate Marketing, Partner Marketing

Find out what you can do to attract and keep big partners without forking out more money for your partners.

Partnership automation: The new priority for growth

by Swee Huang Hustedt-Teo|July, 2019July, 2020|Partner Marketing

For over 20 years, affiliate marketing crept into business strategies to become a key revenue driver. Yet at present, research has shown that affiliates contributed only 15% of the total revenue made through digital marketing efforts in the US and 10% globally.