Partnership automation: The new priority for growth
For over 20 years, affiliate marketing crept into business strategies to become a key revenue driver. Yet at present, research has shown that affiliates contributed only 15% of the total revenue made through digital marketing efforts in the US and 10% globally.
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Is Affiliate Marketing dead?
When reading up about the latest trends in affiliate marketing, you may realise that many speak of the death of affiliate marketing, and this trend started several years ago. How could this be, despite paying affiliates for the leads and sales they bring? Can affiliate marketing really die?
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Erkennen von Mustern in Customer Journeys
Mit dem Zustrom neuer Werbekanäle und Partner haben Marketingspezialisten heute unzählige Möglichkeiten ihre Kunden zu erreichen. Das bedeutet auch, dass sie häufig mit der folgenden Frage konfrontiert werden: Wie effektiv war meine Kampagne bei der Umsatzsteigerung? Die Herausforderung der Marketingspezialisten ist heute eine scheinbar einfache Frage, die jedoch viele Facetten...
Continue ReadingIdentifying patterns in your customer journeys
With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers today. That also means they are frequently confronted with the following question: how effective was my campaign in bringing sales? The challenge of marketers today is a seemingly simple question,...
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Get an overview of your financial flow
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving invoice).
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Enhancements on Partner UI in preparation for Multi-Touch Attribution
Note: Please inform your partners of the following changes that will be reflected in the Partner UI on 16th April. The changes will enhance their user experience on the platform and are also designed to make way for Multi-Touch Attribution functionalities in the future.
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Warum die Automatisierung von Partnerschaften die neue Priorität für das Wachstum in jedem Unternehmen sein sollte
Unternehmen arbeiten bereits mit mehreren Partnern zusammen. Mit der richtigen Technologie können sie intelligenter arbeiten. Mehr erfahren!
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Does tracking have a future?
The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing.
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Ist Affiliate Marketing tot oder ist es der Beginn einer neuen Verkaufsära?
Wenn Sie sich über die neuesten Trends im Affiliate-Marketing informieren, können Sie feststellen, dass viele über den Tod des Affiliate-Marketings sprechen, und dieser Trend begann bereits vor einigen Jahren. Ist Affiliate Marketing tot?
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Three reasons why MarTech beats AdTech
Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers.
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