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- Top tips for tackling software translationIt isn’t just about translating your system into another language, word for word. Instead, it...
- What Mozilla’s new measures for Firefox mean for performance marketing trackingIn light of an overload of advertisements and abuse of data for browser users, there...
- Singles’ Day, Black Friday, Cyber Monday: The Time of Year for RetailersSimilar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have...
- Google Parallel Tracking – what it is and what to do about itOn 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads....
- Publishers report revenue declines – Firefox 69On September 3rd, Mozilla officially released the latest version of its Enhanced Tracking Protection with...
- How to attract and retain your top partnersFind out what you can do to attract and keep big partners without forking out...
- Partnership automation: The new priority for growthFor over 20 years, affiliate marketing crept into business strategies to become a key revenue...
- Is Affiliate Marketing dead?When reading up about the latest trends in affiliate marketing, you may realise that many...
- Identifying patterns in your customer journeysWith the influx of new advertising channels and partners, marketing managers have a myriad of...
- Get an overview of your financial flowWhat does Account Balances do? When managing advertisers or partners on your platform, you can...
- Enhancements on Partner UI in preparation for Multi-Touch AttributionNote: Please inform your partners of the following changes that will be reflected in the...
- Does tracking have a future?The problem with tracking 2018 has been a challenging year for businesses dependent on tracking...
- Three reasons why MarTech beats AdTechShould businesses invest more in AdTech or MarTech? This debate lives on, as the two...
- What is ITP 2.0 and why you are covered with IngeniousRecently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.
- Attribution in E-Commerce Part 5: Which is the right attribution model for me?After discussing all the factors that you should take into consideration when creating your own...
- Attribution in E-Commerce Part 4: Understanding and Building Your Attribution ModelWe‘ve investigated the relevance of your data for attribution in part 3 of this series....
- Attribution in E-Commerce Part 3: Data Relevance for AttributionAfter discussing the accuracy of your data collection methods in part 2 of this series,...
- Attribution in E-Commerce Part 2: Accuracy of Data CollectionHaving explained the macro-environment related to attribution in part 1, we will be discussing all...
- Attribution in E-Commerce Part 1: Starting OutWith the Online Marketing Rockstars Expo behind us, we thought we should break down the...
- Motivate your partners to perform with the right commissionsFor many online businesses, working with affiliates and publishers is a norm. Especially when working...
- 3 success factors to consider for your next voucher campaignVoucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by...
- Cross-Device Tracking to Put the Customer Journey Pieces TogetherIs anyone still doubting the usage of multiple devices? Consumers today are owning ever more...
- 3 Rules to Understand Your Customers’ Behaviour BetterCompanies are constantly searching for ways to better understand their customers. Upon doing so, they...
- What’s in the basket?It is only natural that businesses want to find out what brings them more sales....
- Blurring the lines between online and offline marketingThe term “omni-channel” has become more apparent in today’s world than ever. It’s like the...
