Data Driven Marketing

Attribution in E-Commerce Part 5: Which is the right attribution model for me?

by admingenerell|September, 2017March, 2021|Data Driven Marketing, Tracking

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online Marketing Rockstars Masterclass. In this article, we...

Attribution in E-Commerce Part 4: Understanding and Building Your Attribution Model

by admingenerell|September, 2017March, 2021|Data Driven Marketing, Ecommerce

We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of Single Activity Customer Journeys you have gathered and what that means for your business – after all, attribution models become unnecessary, when there is only...

Attribution in E-Commerce Part 3: Data Relevance for Attribution

by admingenerell|September, 2017March, 2021|Data Driven Marketing, Ecommerce

After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is pretty much impossible to track every single interaction your client has with your brand. This is a big deal, as the accuracy of your data...

Attribution in E-Commerce Part 2: Accuracy of Data Collection

by admingenerell|September, 2017March, 2021|Data Driven Marketing, Ecommerce

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.

Attribution in E-Commerce Part 1: Starting Out

by admingenerell|September, 2017March, 2021|Data Driven Marketing, Ecommerce

With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said of attribution and how it is applied...

3 success factors to consider for your next voucher campaign

by admingenerell|August, 2017March, 2021|Data Driven Marketing

Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München in 2016, it was found that 92% of respondents plan to conduct voucher campaigns. It’s easy to imagine that this is on a rising trend.

Cross-Device Tracking to Put the Customer Journey Pieces Together

by admingenerell|June, 2017March, 2021|Data Driven Marketing

Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping on them. In return, companies are impacting consumers along their buying journey in a myriad of ways – through ads, content, social media, influencers, apps,...

blurring lines online marketing offline marketing

Blurring the lines between online and offline marketing

by admingenerell|February, 2017March, 2021|Data Driven Marketing, Market Insights

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.

What on earth is basket freeze? [Video]

by admingenerell|December, 2016March, 2021|Data Driven Marketing, Ecommerce

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.