tracking

What Mozilla’s new measures for Firefox mean for performance marketing tracking

by admingenerell|November, 2019February, 2020|Data Driven Marketing, Market Insights, Technology

In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them – be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0.

Google Parallel Tracking – what it is and what to do about it

by admingenerell|October, 2019February, 2020|Technology, Tracking

On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of the advertiser.

Does tracking have a future?

by admingenerell|January, 2019March, 2021|Affiliate Marketing, Data Driven Marketing, Tracking

The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing.