For over 20 years, affiliate marketing crept into business strategies to become a key revenue driver. Yet at present, research has shown that affiliates contributed only 15% of the total revenue made through digital marketing efforts in the US and 10% globally.
When reading up about the latest trends in affiliate marketing, you may realise that many speak of the death of affiliate marketing, and this trend started several years ago. How could this be, despite paying affiliates for the leads and sales they bring? Can affiliate...
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving invoice).
For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which includes content, search and partner networks. All these channels actually serve the same purpose: They strive to impact existing and potential customers at the right...
Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales.