What is ITP 2.0 and why you are covered with Ingenious
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.
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3 Rules to Understand Your Customers’ Behaviour Better
Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales.
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Blurring the lines between online and offline marketing
The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.
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Cross Device Tracking: How Customers Truly Interact With Brands
Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find out more.
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