Market Insights

The far-reaching effects of last-click on the market

It’s been over a decade since the start of affiliate marketing. Some things like types of publishers and their importance…

4 years ago

Public vs private networks – what is better for your affiliate marketing?

The world of affiliate marketing has evolved so quickly in a span of a few years. There has been a…

4 years ago

Successful start of strategic cooperation – belboon and Ingenious Technologies set new standards in the affiliate industry

Das Berliner Performance-Netzwerk belboon und der Technologieanbieter Ingenious Technologies haben die Migration des gesamten Affiliate-Geschäfts von belboon, mit mehr als…

4 years ago

The future of digital banking is now

It’s the year 2020. Two decades past Y2K*. The industry that was once dominated by classical banks with a broad…

4 years ago

Ingenious is Technology ready for the next Google Chrome 80 restricting Cookie tracking

The next policy change - Google’s Chrome 80 - comes into effect on February, 4th. This widely threatened update will…

4 years ago

What Mozilla’s new measures for Firefox mean for performance marketing tracking

In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push…

4 years ago

Singles’ Day, Black Friday, Cyber Monday: The Time of Year for Retailers

Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year…

4 years ago

Publishers report revenue declines – Firefox 69

On September 3rd, Mozilla officially released the latest version of its Enhanced Tracking Protection with the release of Firefox 69.…

5 years ago

Identifying patterns in your customer journeys

With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers…

5 years ago

Three reasons why MarTech beats AdTech

Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and…

5 years ago