The SBC Summit Barcelona 2022 - In this blog article we recap the eventful days at the SBC Summit 2022.
Most companies already generate tremendous amounts of data each day, but to translate this resource into actual value, a company…
Marken können heutzutage eine Vielzahl von Partnerschaften auf der Grundlage eines Pay-for-Performances Modells strukturieren. Dazu gehören auch Partnerschaften, die weit…
The next policy change - Google’s Chrome 80 - comes into effect on February, 4th. This widely threatened update will…
It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the…
In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push…
With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers…
The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage…
Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and…
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.