Technology

SBC Summit Barcelona 2022

The SBC Summit Barcelona 2022 - In this blog article we recap the eventful days at the SBC Summit 2022.

2 years ago

We warmly welcome our new partner!

We are pleased to welcome another partner in the field of e-commerce.

2 years ago

TCF 2.0: Ingenious is registered for the new Transparency and Consent Framework

The world of performance marketing and its tracking has been continuously challenged in the last few years, with the mission…

4 years ago

Top tips for tackling software translation

It isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the…

4 years ago

What Mozilla’s new measures for Firefox mean for performance marketing tracking

In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push…

4 years ago

Google Parallel Tracking – what it is and what to do about it

On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking…

5 years ago

What is ITP 2.0 and why you are covered with Ingenious

Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.

6 years ago

Understanding true white-label tracking

In the online marketing world, many tracking technologies are often labelled white-label. But when is it really white-label? Learn more.

9 years ago