We are pleased to welcome another partner in the field of e-commerce.
It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the…
Similar to athletes and world championship competitions, it’s becoming ever clearer that retailers, too, have a specific time of year…
We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of…
After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is…
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…
With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider…
It is only natural that businesses want to find out what brings them more sales. In the online marketing world,…
In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action…