customer journey

The last-minute checklist for a successful Christmas campaign

It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the…

6 years ago

What’s in the basket?

It is only natural that businesses want to find out what brings them more sales. In the online marketing world,…

8 years ago

What on earth is basket freeze? [Video]

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action…

9 years ago

Cross Device Tracking: How Customers Truly Interact With Brands

Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find…

11 years ago