customer journey

The last-minute checklist for a successful Christmas campaign

by admingenerell|December, 2019March, 2021|Data Driven Marketing, Ecommerce

It’s almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the scenes to prepare your e-commerce for the last holiday shopping of the year.

What’s in the basket?

by admingenerell|May, 2017March, 2021|Ecommerce

It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their...

What on earth is basket freeze? [Video]

by admingenerell|December, 2016March, 2021|Data Driven Marketing, Ecommerce

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.

Cross Device Tracking: How Customers Truly Interact With Brands

by admingenerell|March, 2015March, 2021|Market Insights, Tracking

Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find out more.