attribution

Attribution in E-Commerce Part 2: Accuracy of Data Collection

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…

8 years ago

Do you know enough for successful attribution? [Free Whitepaper]

How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for…

9 years ago

What on earth is basket freeze? [Video]

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action…

9 years ago