attribution

Attribution in E-Commerce Part 2: Accuracy of Data Collection

by admingenerell|September, 2017March, 2021|Data Driven Marketing, Ecommerce

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.

Do you know enough for successful attribution? [Free Whitepaper]

by admingenerell|January, 2017March, 2021|Affiliate Marketing, Partner Marketing

How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for your business.

What on earth is basket freeze? [Video]

by admingenerell|December, 2016March, 2021|Data Driven Marketing, Ecommerce

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.