Attribution in E-Commerce Part 2: Accuracy of Data Collection
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution.
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succesful attribution FI
Do you know enough for successful attribution? [Free Whitepaper]
How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for your business.
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basket freeze
What on earth is basket freeze? [Video]
In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.
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