In times of the global COVID-19 pandemic, trade fairs emerge one of the most badly hit industries. After all, thousands of people flying in from all over the world mingling in halls isn’t quite aligned with what we’re used to in the last couple of months, with social distancing measures.

DMEXCO not taking place physically this September therefore didn’t come as a surprise. But thinking outside the box became a clear necessity. After all, how many have been doing home office for a prolonged period of time, and how many are starting to feel jaded with webinars by now?

Image from https://dmexco.com/de/dmexco-at-home/

DMEXCO @home

It’s safe to say that DMEXCO turned the crisis into an opportunity, as they had developed an elaborate networking platform to model a physical tradeshow as closely as possible – and beyond.

Browsing companies in brand showrooms

Imagine walking down the halls in a tradeshow – but easier. Participants will be able to browse exhibitors on the showfloor, filter the categories they wish and go to each individual exhibitor’s showroom. In each showroom, you will be able to view company profiles, browse their media library, and speak to representatives of the booth directly. 

You will be able to find us under:

B2B   Performance Marketing    Adserving & Tracking    Big Data & Analytics  

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Gaining insights through masterclasses and deep dives

One of the reasons why many attend dmexco is the opportunity to keep up with the latest in the market. DMEXCO has always had a great lineup in masterclasses, armed with market trends, case studies and tips and tricks that marketers and CMOs alike can takeaway to optimize in their day-to-day operations as well as consider when making strategic decisions.

This year, not only is the digital form going to be more interactive than a live session can offer, we are also really excited to be organizing a 45-min deep dive session. More details on the session here!

Participating in themed lounges

One of the most exciting segments of this year’s digital DMEXCO is the concept of the virtual café! There will be invite-only themed spaces in the virtual café available.

We are going to have a themed Partner Marketing Lounge for all interested in discussing the evolving trends of partner marketing, how this is different from affiliate marketing, how they are implementing partner marketing strategies internally. Exclusive media and live interaction are being planned now, so watch this space!

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Networking via Discovery Graph

Naturally, what most might miss about attending a tradeshow is the ability to mingle with fellow attendees. This beta discovery graph function from DMEXCO is definitely one to be watched, as we will be able to reach out to others by filtering interests, types and positions. (How often have you been trying to sneak a peek subtly at attendees’ badges before speaking to them in the past years?)

Image from https://dmexco.com/de/dmexco-at-home/

Want a ticket?

Do the above activities sound interesting to you, and you don’t have a ticket yet? You’re in luck! We’re giving away 20 tickets (worth 79€ as an early bird and 99€ at original price) with the only condition that you’ll have to recommend our deep dive or Partner Marketing Lounge to at least 3 other attendees. Ready to do this? Let’s talk!