Market Insights

What is ITP 2.0 and why you are covered with Ingenious

Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.

7 years ago

3 Rules to Understand Your Customers’ Behaviour Better

Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy…

8 years ago

Blurring the lines between online and offline marketing

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline…

9 years ago

Cross Device Tracking: How Customers Truly Interact With Brands

Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find…

11 years ago