What’s in the basket?

8 years ago

It is only natural that businesses want to find out what brings them more sales. In the online marketing world,…

Blurring the lines between online and offline marketing

9 years ago

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline…

Do you know enough for successful attribution? [Free Whitepaper]

9 years ago

How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for…

What on earth is basket freeze? [Video]

9 years ago

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action…

Cross Device Tracking: How Customers Truly Interact With Brands

11 years ago

Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find…

Understanding true white-label tracking

11 years ago

In the online marketing world, many tracking technologies are often labelled white-label. But when is it really white-label? Learn more.

Managing Vouchers with Ingenious Enterprise

11 years ago

Vouchers belong to the most popular marketing tools in online marketing. Because they involve your margins, you will find it…