Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.
After discussing all the factors that you should take into consideration when creating your own attribution model, and even going…
We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of…
After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is…
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…
With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider…
For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which…
Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München…
Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping…
Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy…