What is ITP 2.0 and why you are covered with Ingenious

7 years ago

Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.

Attribution in E-Commerce Part 5: Which is the right attribution model for me?

8 years ago

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going…

Attribution in E-Commerce Part 4: Understanding and Building Your Attribution Model

8 years ago

We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of…

Attribution in E-Commerce Part 3: Data Relevance for Attribution

8 years ago

After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is…

Attribution in E-Commerce Part 2: Accuracy of Data Collection

8 years ago

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…

Attribution in E-Commerce Part 1: Starting Out

8 years ago

With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider…

Motivate your partners to perform with the right commissions

8 years ago

For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which…

3 success factors to consider for your next voucher campaign

8 years ago

Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München…

Cross-Device Tracking to Put the Customer Journey Pieces Together

8 years ago

Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping…

3 Rules to Understand Your Customers’ Behaviour Better

8 years ago

Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy…