tracking

What Mozilla’s new measures for Firefox mean for performance marketing tracking

In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push…

6 years ago

Google Parallel Tracking – what it is and what to do about it

On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking…

6 years ago

Does tracking have a future?

The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage…

7 years ago