multi touch attribution

The far-reaching effects of last-click on the market

It’s been over a decade since the start of affiliate marketing. Some things like types of publishers and their importance…

5 years ago

Enhancements on Partner UI in preparation for Multi-Touch Attribution

Note: Please inform your partners of the following changes that will be reflected in the Partner UI on 16th April.…

6 years ago

Attribution in E-Commerce Part 2: Accuracy of Data Collection

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…

8 years ago