What’s in the basket?
It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their customers’ purchase decisions.
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Blurring the lines between online and offline marketing
The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.
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Do you know enough for successful attribution? [Free Whitepaper]
How effective are your marketing investments? Find out more as this whitepaper advises on the attribution that makes sense for your business.
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What on earth is basket freeze? [Video]
In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.
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The success story behind the award
Behind every winning technology is a customer. Behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be spread on the European stage, but also to be able to...
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Cross Device Tracking: How Customers Truly Interact With Brands
Like you, customers today are constantly connected. Do you know what role each device plays in their decision-making cycle? Find out more.
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Understanding true white-label tracking
In the online marketing world, many tracking technologies are often labelled white-label. But when is it really white-label? Learn more.
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Managing Vouchers with Ingenious Enterprise
Vouchers belong to the most popular marketing tools in online marketing. Because they involve your margins, you will find it important to manage your vouchers in the most effective and transparent way possible. The new Ingenious voucher tool allows you to do just that. For example, it enables you to:
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