One Year of #PartnerMarketing – What's Happened So Far
Our podcast is celebrating its first anniversary! To mark the occasion, we’ve taken the opportunity to look back at the episodes from the past year and give a quick rundown of the highlights from the #Partnermarketing podcast.
If you're particularly interested in the topic of a podcast episode and would like to learn more about it, you can find all previous episodes on the major podcast platforms. Enjoy listening!
PM19 – One Year of #PartnerMarketing – What's Happened So Far
This episode is about:
- Johannes Rauner (Projecter): Trends in Partner Marketing (1:10)
- Christian Bünder (belboon GmbH): Technology Migration to Ingenious Technologies (3:20)
- Dennis Petersen: The Competition's Perspective on the Affiliate Marketing Industry (5:15)
- Andrea Springer-Ferazin (idealo): Partner Marketing as a Portal: The Case of idealo (7:58)
- Bernd Vermaaten (solute GmbH): Corporate Culture During the COVID-19 Pandemic and the Future of Price Comparison Websites (09:58)
- André Koegler (easyMarketing): Data Protection and Consent (1:25 PM)
- Ulf Heyden (BurdaForward): How do portals operate in a world without cookies? (5:51 PM)
- Philip Cordes (Finanztip): How does Finanztip approach financial education? (21:26)
- Steve Hänisch (backpacker.org): Content Partnerships (24:40)
- Robert Bratzke: Reviving a Forgotten Affiliate Program (28:17)
- Daniel Enders (bluesummit): We should talk more with agencies, not just about them (30:15)
- Siamak Haschemi (Ingenious Technologies): Event-Driven Systems (33:58)
- Siamak Haschemi (Ingenious Technologies): Data Warehouse (37:06)
- Martin Heymann (Ingenious Technologies): The Problem of Legacy Software (40:13)
Johannes Rauner: Trends in Affiliate Marketing
A year ago, last-click attribution was still very prevalent. And at the time of the podcast recording with Johannes, the focus on a single channel was also very one-sided. But the “last click wins” approach and the single-channel perspective are highly problematic, because other partners involved in the customer journey end up empty-handed. One solution that would also make the effectiveness of collaborations—for example, with an influencer on Instagram—transparent is the use of personalized coupon or discount codes. How do you view the evolution of attribution strategies over the past year? Has last-click attribution been phased out? Feel free to share your thoughts on this in our Partner Marketing Club!
Christian Bünder: Technology Migration to Ingenious Technologies
Migrating an existing affiliate network while business continues as usual, without disrupting the productivity of advertisers and publishers? That sounds like a massive undertaking. Effective and consistent communication—both internally and externally—is therefore crucial for a project of this scale.
Another topic in this episode: What do these market changes mean for tracking quality, and how should we address this shift?
