After discussing all the factors that you should take into consideration when creating your own attribution model, and even going…
We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of…
After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is…
Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…
With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider…
Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München…
Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping…
The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline…
In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action…