Data Driven Marketing

Attribution in E-Commerce Part 5: Which is the right attribution model for me?

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going…

8 years ago

Attribution in E-Commerce Part 4: Understanding and Building Your Attribution Model

We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of…

8 years ago

Attribution in E-Commerce Part 3: Data Relevance for Attribution

After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is…

8 years ago

Attribution in E-Commerce Part 2: Accuracy of Data Collection

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of…

8 years ago

Attribution in E-Commerce Part 1: Starting Out

With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider…

8 years ago

3 success factors to consider for your next voucher campaign

Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München…

8 years ago

Cross-Device Tracking to Put the Customer Journey Pieces Together

Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping…

8 years ago

Blurring the lines between online and offline marketing

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline…

9 years ago

What on earth is basket freeze? [Video]

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action…

9 years ago