Mozilla Firefox

What Mozilla’s new measures for Firefox mean for performance marketing tracking

by admingenerell|November, 2019February, 2020|Data Driven Marketing, Market Insights, Technology

In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them – be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0.

ETP Enhanced Tracking Prevention Firefox 69 Update - Ingenious Technologies

Publishers report revenue declines – Firefox 69

by admingenerell|October, 2019February, 2020|Market Insights, Tracking

On September 3rd, Mozilla officially released the latest version of its Enhanced Tracking Protection with the release of Firefox 69. The new version is Mozilla’s answer to Safari’s ITP (Intelligent Tracking Prevention) Updates.