big data

Insights – The Competitive Advantage for Businesses

by admingenerell|June, 2020March, 2021|Data Driven Marketing, Product

Most companies already generate tremendous amounts of data each day, but to translate this resource into actual value, a company needs a place to aggregate, store, organize and analyze the data – a data warehouse.

Three reasons why MarTech beats AdTech

by admingenerell|November, 2018March, 2021|Data Driven Marketing, Market Insights

Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers.