big data

Insights - The Competitive Advantage for Businesses
Insights – The Competitive Advantage for Businesses
Sabine Kamson ||,
Most companies already generate tremendous amounts of data each day, but to translate this resource into actual value, a company needs a place to aggregate, store, organize and analyze the data – a data warehouse.
continue reading
Three reasons why MarTech beats AdTech
Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers.
continue reading