Basket Freeze

by admingenerell|May, 2017March, 2021|Ecommerce

It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which channels are more effective in impacting their...

What on earth is basket freeze? [Video]

by admingenerell|December, 2016March, 2021|Data Driven Marketing, Ecommerce

In this article, we tackle the term “basket freeze” (also known as attribution freeze). If you work with many cost-per-action (we’ll spell it) marketing partners to increase traffic, leads and sales, this is particularly interesting for you.