Future proof and a modern tracking technology, these were two of the reasons for belboon to start a fundamental system change. Christian Bünder, Director Business Development at belboon, shares best practices and experiences in an interview with Tobias Rast from Ingenious Technologies.
The Conversion Tracking is put in the pincer: Data protection, consistency, tracking quality to prevent blockages e.g. by browsers: These are just some of the urgent problems that belboon addresses with its Advertiser clients.
The area of Consent Management Platforms (CMP) is developing rapidly and brings with it new problems, solutions and optimization possibilities.
#Partnermarketing Podcast – PM.002 mit Christian Bünder und Tobias Rast (in German)
“The drivers for the project with Ingenious were above all that we wanted to ensure that as a network we would be able to meet the market framework conditions not only currently, but also in the future, and to offer future-proof and competitive solutions.”
Christian Bünder, Director Business Development at the performance marketing network belboon, shares his insights, best practices and experiences with Tobias Rast (Senior Manager Customer Success, Ingenious Technologies).
This episode of our podcast is about:
- a radical system change (from 1:10)
- Conversion tracking (from 15:09)
- Consent Management: challenges / best practices (from 21:45)
A profound system change
Future proof and modern tracking technology, these were two of the reasons for belboon to start a fundamental system change. In addition, there is a trend towards individual solutions, they say. We also talk about success factors for a mega project like a fundamental system change.
Conversion Tracking
The conversion tracking is being grilled: Privacy, Consent, tracking quality to prevent blockages, e.g. by browsers: These are just a few of the urgent problems that belboon addresses with its Advertiser customers. The role of the network is complemented by the requirements of publishers who need security in tracking and bring their own topics and requirements.
Consent Management: Challenges / Best Practices
The area of Consent Management Platforms (CMP) is developing rapidly: While in-house developments were the standard not so long ago, the industry is now focusing on CMPs. In the process, the optimization of the approval rate often develops into a project of its own. Performance marketers have the challenge of enabling and delimiting essential cookies (conversion tracking) alongside profile-forming cookies (display partners).
Related Links
belboon‘s website
Press release: Belboon und Ingenious Technologies setzen neue Maßstäbe in der Affiliate Branche
Webinar / Video: Dr Siamak Haschemi: Tracking Protection Methoden und Ihre Auswirkungen auf Tracking im Affiliate Marketing
