Market Insights

Ingenious nominated for ”Best Performance Technology” at the IPMA 2021!

Thanks to the collaboration with our great client belboon, we are delighted to have been shortlisted in the category of ”Best Performance Technology” at the International Performance Marketing Awards 2021. The nominations underline our commitment to building innovative, future-proof technologies for our clients.

Ingenious Technologies and belboon nominated for Best Performance Technology!

The 5th International Performance Marketing Awards will once again recognise the most innovative and groundbreaking campaigns and companies in the industry. On 18 October, the best from the world of performance marketing will gather for a night of networking in London.

We couldn’t be happier that our collective hard work has been recognised once again, and we look forward to building on our track record at the International Performance Marketing Awards in October!

belboon prepares for the future with the Ingenious Partner Marketing Platform

For the first time, a major performance marketing network has replaced its entire self-developed technology stack with a SaaS platform. belboon, one of the leading performance networks in the D-A-CH market, has entered into a partnership with Ingenious Technologies, the independent partner marketing technology provider that operates tracking and partner marketing platforms for Idealo, home24, the REWE Group and many more.

The cooperation between belboon and Ingenious Technologies is disruptive and trendsetting for the European performance marketing industry. The trend towards separating technology and service has now reached affiliate and partner marketing networks and this move has the potential to bring new energy and dynamism to a conservative and sluggish market.

“For the strategic realignment of belboon, from a classic affiliate marketing network to an international performance marketing network, an upgrade to a future-proof and smart technology was necessary. This way we can continue to live up to our claim of “Leading in Performance Marketing” in the future and comprehensively serve all of our customers’ individual needs.”

Manuel Panzhirsch / Managing Director of belboon

We are delighted and honoured to receive these nominations, as it underlines not only our continued commitment to working in partnership, but also our increased dedication to the growth of our partners on a global scale.

admingenerell

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