What is ITP 2.0 and why you are covered with Ingenious
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|Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser.
Attribution in E-Commerce Part 5: Which is the right attribution model for me? |
|After discussing all the factors that you should take into consideration when creating your own...
Attribution in E-Commerce Part 4: Understanding and Building Your Attribution Model |
|We‘ve investigated the relevance of your data for attribution in part 3 of this series....
Attribution in E-Commerce Part 3: Data Relevance for Attribution |
|After discussing the accuracy of your data collection methods in part 2 of this series,...
Attribution in E-Commerce Part 2: Accuracy of Data Collection |
|Having explained the macro-environment related to attribution in part 1, we will be discussing all...
Attribution in E-Commerce Part 1: Starting Out |
|With the Online Marketing Rockstars Expo behind us, we thought we should break down the...
Motivate your partners to perform with the right commissions |
|For many online businesses, working with affiliates and publishers is a norm. Especially when working...
3 success factors to consider for your next voucher campaign |
|Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by...
Cross-Device Tracking to Put the Customer Journey Pieces Together |
|Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more...
3 Rules to Understand Your Customers’ Behaviour Better |
|Companies are constantly searching for ways to better understand their customers. Upon doing so, they...
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